• Small Business Blog Tips That Can Make A Big Difference.

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    September 21, 2020 /  News & Article

    Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.

    Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.

    Here are some tips on using a small business blog:

    1. Write Naturally and Honestly

    Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.

    As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.

    2. Post often and Respond to Comments

    Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.

    Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.

    3. Promote your business, Promote yourself

    A small business blog is an innovative way to promote a business.

    A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.

    Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.

    4. Be Informed and Informative

    Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.

    Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.

    5. Search Engines

    For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.

  • Too Much Stimulation With Today’s Technology

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    September 21, 2020 /  News & Article

    Is there anything more annoying than that person standing ni front of you in a grocery store or checkout line babbling away on a cell phone while a kind salesperson is trying to help them? The cell phone person nods and points directions at the clerk while enjoying a riveting conversation over nothing. There is nothing more annoying and we won’t even discuss people who miss green lights because of their nonsensical cell phone ramblings.

    Turn off the cell phone and turn off the laptop and any other portable device you may be carrying with you. There is a certain amount of excitement and adventure in being inaccessible. It can be a little bit scary at first, not being on the grid, not being in constant communication with everyone on the outside world, but it is necessary to do once in a while to regain your sanity.

    People have become so reliant on today’s new technology that personal communication has dwindled to nothing. How many times are you on vacation and someone has to dart back to the hotel room to check on the laptop to make sure no important messages were received on the e-mail? There’s a reason to take vacation, but now the new term is “working vacation.”

    If you can just stay away from the cell phone for a few minutes, take a walk around the mall and you will see how many mindless drones are babbling away on their cell phones or texting their friends who are likely in the same mall at the same time. It gets to look ridiculous. If you invite friends with kids over to your house, place a ban on use of your computer or they will just sit there avoiding family time to message their friends.

    Everybody needs some time to themselves and nothing short of an emergency is worth so much that it can’t wait a few hours. If you check your Facebook pages, chances are that 99 percent of the messages are just gibberish being written by people with nothing better to do. Take some time away from technology and enjoy life.

  • Maori Education The Path to Our Future

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    September 21, 2020 /  News & Article

    Figures recently released by the Ministry of Education show that there has been a steady growth in Maori tertiary enrolments. However, although there has been growth in enrolment figures, this growth has been attributed primarily to growth in attendance at Wananga and educational institutes that empower Maori to embrace not only the learning of their history and culture, but teach mainstream educational courses in a manner that appeals to the style and formality of the Maori culture itself.

    However, the figures also indicate that Maori are less likely to enrol in tertiary education facilities during the core tertiary ages of 18 to 24. According to the University of Waikato, a number of factors have been identified as affecting the successful participation of Maori students in tertiary education. These include the transition and adaption to unfamiliar environments and learning procedures, inappropriate support systems, financial barriers and a lack of social and academic support. A number of studies have highlighted the high number of students who are first generation participants in tertiary education, for whom adjusting to the practices and rules of a new environment without the support of whanau (family) is difficult.

    Nonetheless, the emerging signs and trends of increasing Maori participation in tertiary education institutes are encouraging. Further research into the role of Maori education has highlighted the need to tailor the learning style, experience and environment to suit the aspirations of the Maori culture and the value of the whanau.

    According to a review of Maori education conducted by MAI in 2007, the further education of the individuals, both young and old, is essential for the continued development and future prosperity of Maori and the culture. With a better educated population base, the review proposes that Maori will be better able to determine their own futures and prosper, both economically and socially. Marginal educational records and enrolments affect the future prospects of the individual and the whanau. However, several initiatives are proving very successful in respect to enrolment and completion rate of Maori students. These include empowering Maori in the community to take on leading roles in education institutions, developing role models that young Maori aspire to replicate.

    Leading tertiary providers in New Zealand have realised these facts and have created tertiary environments that not only cater for the general public, but provide specific learning styles, teachings and learning environments that are conducive to the continued promotion of Maori education. Those who are serious about Maori education have gone so far as to provide customary Maori buildings, such as the marae, which is not only the focus of the whanau, but learning and education. Plus some institutions provide a”Manaakitanga” programme designed to support students’ success in their studies.

  • Technology Innovations Drives Success Mobile Commerce

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    September 21, 2020 /  News & Article

    Today, many technology innovations provide great functionality at lower price, giving more values to customers and stimulate mobile consumer market. The trend had shifted the consumers closer to business where on-line transaction can be done through simple clicks at palm.

    Product designers have played a great role in improving interfaces for better information presentation over mobile devices. Many technology corporations have been engineering on artificial intelligence to humanize handheld devices into a better personal assistant. In the most familiar face, Siri technology in iPhone 4S is the most advance implementation of voice recognition technology that can help the owner to get things done by asking.
    Geographical location technology must also be accredited for the success of Mobile Commerce. In order to deliver location service, mobile device tracks individual physical location as he or she moves about. Without many consumers knowing, some data-mining company use the Global Position System (GPS) to track their movement for market research. As such, this help researchers to study the consumers’ habits and behavior to exploit further possible technologies to complement lifestyle.

    With much convenience provided through GSM (Global System for Mobile Communication), the most common cellular standard, extended by the GPRS (General Packet Radio System), banks and payment gateways have adopted token authentication as the best practice for safe mobile transaction. Soon to be true, more consumers will have a better reason to switch to cashless payment after the announcement of NXP Semiconductors N.V. secure contact-less Near Field Communication (NFC) technology solution.

    On top of the cutting-edge technology, mobile web platform is available today to help company engages in the development and management of mobile site without much complexity. It is an on-line system that provides convenience to member of staff to manage the entire mobile web site without the need for any technical knowledge. For many business owners, this is thought to be highly sustainable and cost-effective than the traditional method of engaging highly paid professional to work on project based web development. A mobile site builder helps organisation to suit their mobile site exactly to the company image without compromising its security.

    Strong infrastructure combines with innovative technological ideas give additional earning opportunities to vendors with reliable products. Besides setting up a physical store, a virtual business is equally important to attract technology savvy consumers who tend to leverage on the social network to search for better deals in the vast internet space.

    Are you ready for Mobile Commerce?